Luxury Glasses, Radically Fair Price.

For too long, buying glasses has meant a frustrating choice: pay £200+ for designer quality or settle for cheap, flimsy plastic that won't last. We knew there had to be a better way.

One Fair Price. Everything Included. £129.

No upsells, no premium add-ons, no hidden fees. Just exceptional glasses with everything you actually need, built right into the price.

Every pair of New Vantage Co. glasses comes standard with:

Premium Prescription Lenses

Including free anti-scratch and anti-glare coatings.
Advanced Lens Options

Choose blue light filtering for screen use or thin 1.6 high-index lenses for stronger prescriptions, at no extra cost.
Full UV400 Polarisation

For all sunglasses, to eliminate glare and protect your eyes.

The Quality You Can See and Feel.

Our Way: The New Vantage Standard	The Old Way: Big Brand Markups & Cheap Alternatives
Premium Italian Acetate: Durable, substantial, with rich colours that last a lifetime.	Mass-Produced Plastic: Flimsy, brittle, and feels cheap to the touch.
Crafted and Hand-Polished: A difference in fit and finish you'll notice immediately.	Moulded & Mass-Assembled: Lacks character and durability.
Lenses Included: All the advanced features you need, standard.	Expensive Add-Ons: Price quickly doubles for polarisation or blue light filters.

Shop Our Collections

Optical Collection

Prescription glasses for everyday wear

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Sunglasses

Premium polarised sunglasses

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How Is This Possible?

It's simple. We design our glasses in-house, partner directly with the world's best craftspeople, and sell them straight to you. There are no middlemen, no retail licensing fees, and no outrageous brand markups.

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The Ultimate Guide to Buying Glasses & Sunglasses Online in the UK

Discover how to choose, order, and care for your prescription glasses and sunglasses online with ease, convenience and confidence.

1. Why Buy Glasses Online?

Online shopping gives you flexibility, a wider selection, and transparent pricing. Enjoy premium eyewear without the extra cost and hassle of high-street stores.

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2. Understanding Your Prescription

Know how to read your prescription: sphere, cylinder, axis, and pupillary distance (PD). Accurate input ensures perfect lens alignment.

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3. Measuring Your Pupillary Distance

PD is essential for lens accuracy. You can measure it at home using a ruler and a mirror, or use your optician’s value for guaranteed clarity.

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4. Choosing the Right Frames

Select frames that match your face shape, lifestyle, and style. Explore acetate, metal, and lightweight options for comfort and durability.

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5. Lens Types & Options

Pick lenses that suit your needs: single vision, reading, progressive, anti-reflective, scratch-resistant, or polarised for sunglasses.

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6. Ordering Made Simple

Follow our 4-step process: choose frames, add lenses, enter prescription, and complete payment. Fast delivery ensures your eyewear reaches you hassle-free.

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7. Care & Protection Plans

Protect your investment with our subscription plan, covering accidental damage, scratches and replacements. Includes annual tune-ups and exclusive member perks.

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