Cart
0
You may also like
Luxury Glasses, Radically Fair Price.
For too long, buying glasses has meant a frustrating choice: pay £200+ for designer quality or settle for cheap, flimsy plastic that won't last. We knew there had to be a better way.
One Fair Price. Everything Included. £129.
No upsells, no premium add-ons, no hidden fees. Just exceptional glasses with everything you actually need, built right into the price.
Every pair of New Vantage Co. glasses comes standard with:
-
Premium Prescription LensesIncluding free anti-scratch and anti-glare coatings.
-
Advanced Lens OptionsChoose blue light filtering for screen use or thin 1.6 high-index lenses for stronger prescriptions, at no extra cost.
-
Full UV400 PolarisationFor all sunglasses, to eliminate glare and protect your eyes.
The Quality You Can See and Feel.
| Our Way: The New Vantage Standard | The Old Way: Big Brand Markups & Cheap Alternatives |
|---|---|
| Premium Italian Acetate: Durable, substantial, with rich colours that last a lifetime. | Mass-Produced Plastic: Flimsy, brittle, and feels cheap to the touch. |
| Crafted and Hand-Polished: A difference in fit and finish you'll notice immediately. | Moulded & Mass-Assembled: Lacks character and durability. |
| Lenses Included: All the advanced features you need, standard. | Expensive Add-Ons: Price quickly doubles for polarisation or blue light filters. |
Shop Our Collections
How Is This Possible?
It's simple. We design our glasses in-house, partner directly with the world's best craftspeople, and sell them straight to you. There are no middlemen, no retail licensing fees, and no outrageous brand markups.
UV Protection & Sun Safety: The Truth About Sunglasses
Sunlight brings warmth and energy — but also invisible ultraviolet (UV) radiation that can affect your eyes. At New Vantage Co., we believe eyewear should not only look good but also protect your vision every day.
Why UV Protection Matters
Long-term exposure to UV rays can contribute to cataracts and macular degeneration. Even on cloudy days, up to 80% of UV rays can pass through clouds, making consistent protection essential. More details on NHS guidance here.
What Does “UV400” Mean?
UV400 lenses block 99–100% of UVA and UVB radiation. All New Vantage Co. sunglasses meet this standard.
Polarised vs Non-Polarised
Polarised lenses reduce glare from reflective surfaces such as water, pavements, or car bonnets, improving clarity and comfort. Both polarised and non-polarised lenses can block UV, but polarised lenses make bright environments more comfortable. Explore our polarised sunglasses collection.
Can You Get Sunburned Eyes?
Yes. Photokeratitis occurs when UV rays damage the cornea, causing pain, redness, and sensitivity to light. It is preventable with proper UV-blocking eyewear.
Year-Round Protection
UV rays are strongest between 10 a.m. and 4 p.m., but snow and reflective surfaces increase exposure. Keep sunglasses handy all year, especially outdoors.
Children’s Eyes Need Protection
Children’s lenses and corneas are clearer than adults’, allowing more UV light to reach the retina. Encourage UV-protective sunglasses from a young age for lifelong eye health.
How to Check Sunglasses for True UV Protection
- Look for “UV400” on the label.
- Ensure compliance with UKCA standards.
- Purchase from trusted brands like New Vantage Co..
How Lifestyle Affects UV Risk
Whether commuting in London or hiking in the Highlands, UV exposure varies. Wearing UV-blocking sunglasses protects your eyes and the delicate skin around them from premature ageing.
Your Style, Your Protection
Our sunglasses combine minimalist design with advanced optics — providing comfort, clarity, and confidence. Browse our S-Series collection for modern, protective eyewear.