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Luxury Glasses, Radically Fair Price.

For too long, buying glasses has meant a frustrating choice: pay £200+ for designer quality or settle for cheap, flimsy plastic that won't last. We knew there had to be a better way.

One Fair Price. Everything Included. £129.

No upsells, no premium add-ons, no hidden fees. Just exceptional glasses with everything you actually need, built right into the price.

Every pair of New Vantage Co. glasses comes standard with:

  • Premium Prescription Lenses
    Including free anti-scratch and anti-glare coatings.
  • Advanced Lens Options
    Choose blue light filtering for screen use or thin 1.6 high-index lenses for stronger prescriptions, at no extra cost.
  • Full UV400 Polarisation
    For all sunglasses, to eliminate glare and protect your eyes.

The Quality You Can See and Feel.

Our Way: The New Vantage Standard The Old Way: Big Brand Markups & Cheap Alternatives
Premium Italian Acetate: Durable, substantial, with rich colours that last a lifetime. Mass-Produced Plastic: Flimsy, brittle, and feels cheap to the touch.
Crafted and Hand-Polished: A difference in fit and finish you'll notice immediately. Moulded & Mass-Assembled: Lacks character and durability.
Lenses Included: All the advanced features you need, standard. Expensive Add-Ons: Price quickly doubles for polarisation or blue light filters.

How Is This Possible?

It's simple. We design our glasses in-house, partner directly with the world's best craftspeople, and sell them straight to you. There are no middlemen, no retail licensing fees, and no outrageous brand markups.

Prescription & Lens Types

Single Vision Lenses

Single vision lenses have one prescription across the entire lens. They’re perfect for:

- Distance glasses (driving, TV, sports)
- Reading glasses (books, phones, close work)
- Computer glasses (screen and office tasks)

Bifocal Lenses

Bifocals contain two prescriptions in one lens: the top for distance, the bottom for near. They have a visible line separating the sections.

Varifocal / Progressive Lenses

Varifocals give seamless vision for distance, intermediate, and near — with no visible line, just smooth transitions.

Lens Materials

- CR39 Plastic: Lightweight, everyday comfort
- Polycarbonate: Impact-resistant and durable
- High-Index: Thinner, lighter lenses for higher prescriptions

Lens Coatings & Upgrades

- Anti-Reflective: Reduces glare from screens & headlights
- Scratch-Resistant: Keeps lenses clearer for longer
- Blue-Light Filter: Helps against digital eye strain
- UV Protection: Blocks harmful rays
- Photochromic: Clear indoors, dark outdoors
- Polarised: Cuts glare for sharper outdoor vision

FAQs

Do I need single vision or varifocals?
Single vision helps with one distance. Varifocals cover near, intermediate, and far.

What are high-index lenses?
Thinner and lighter lenses, ideal for stronger prescriptions.

What is blue-light protection?
A filter that reduces screen glare and digital eye strain.

Are polarised lenses better than tinted?
Yes — polarised lenses cut glare and improve clarity, especially outdoors.

Select Lens and Purchase