Luxury Glasses, Radically Fair Price.
For too long, buying glasses has meant a frustrating choice: pay £200+ for designer quality or settle for cheap, flimsy plastic that won't last. We knew there had to be a better way.
One Fair Price. Everything Included. £129.
No upsells, no premium add-ons, no hidden fees. Just exceptional glasses with everything you actually need, built right into the price.
Every pair of New Vantage Co. glasses comes standard with:
-
Premium Prescription LensesIncluding free anti-scratch and anti-glare coatings.
-
Advanced Lens OptionsChoose blue light filtering for screen use or thin 1.6 high-index lenses for stronger prescriptions, at no extra cost.
-
Full UV400 PolarisationFor all sunglasses, to eliminate glare and protect your eyes.
The Quality You Can See and Feel.
Our Way: The New Vantage Standard | The Old Way: Big Brand Markups & Cheap Alternatives |
---|---|
Premium Italian Acetate: Durable, substantial, with rich colours that last a lifetime. | Mass-Produced Plastic: Flimsy, brittle, and feels cheap to the touch. |
Crafted and Hand-Polished: A difference in fit and finish you'll notice immediately. | Moulded & Mass-Assembled: Lacks character and durability. |
Lenses Included: All the advanced features you need, standard. | Expensive Add-Ons: Price quickly doubles for polarisation or blue light filters. |
Shop Our Collections
How Is This Possible?
It's simple. We design our glasses in-house, partner directly with the world's best craftspeople, and sell them straight to you. There are no middlemen, no retail licensing fees, and no outrageous brand markups.
Prescription & Lens Types
Single Vision Lenses
Single vision lenses have one prescription across the entire lens. They’re perfect for:
- Distance glasses (driving, TV, sports)
- Reading glasses (books, phones, close work)
- Computer glasses (screen and office tasks)
Bifocal Lenses
Bifocals contain two prescriptions in one lens: the top for distance, the bottom for near. They have a visible line separating the sections.
Varifocal / Progressive Lenses
Varifocals give seamless vision for distance, intermediate, and near — with no visible line, just smooth transitions.
Lens Materials
- CR39 Plastic: Lightweight, everyday comfort
- Polycarbonate: Impact-resistant and durable
- High-Index: Thinner, lighter lenses for higher prescriptions
Lens Coatings & Upgrades
- Anti-Reflective: Reduces glare from screens & headlights
- Scratch-Resistant: Keeps lenses clearer for longer
- Blue-Light Filter: Helps against digital eye strain
- UV Protection: Blocks harmful rays
- Photochromic: Clear indoors, dark outdoors
- Polarised: Cuts glare for sharper outdoor vision
FAQs
Do I need single vision or varifocals?
Single vision helps with one distance. Varifocals cover near, intermediate, and far.
What are high-index lenses?
Thinner and lighter lenses, ideal for stronger prescriptions.
What is blue-light protection?
A filter that reduces screen glare and digital eye strain.
Are polarised lenses better than tinted?
Yes — polarised lenses cut glare and improve clarity, especially outdoors.