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Luxury Glasses, Radically Fair Price.
For too long, buying glasses has meant a frustrating choice: pay £200+ for designer quality or settle for cheap, flimsy plastic that won't last. We knew there had to be a better way.
One Fair Price. Everything Included. £129.
No upsells, no premium add-ons, no hidden fees. Just exceptional glasses with everything you actually need, built right into the price.
Every pair of New Vantage Co. glasses comes standard with:
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Premium Prescription LensesIncluding free anti-scratch and anti-glare coatings.
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Advanced Lens OptionsChoose blue light filtering for screen use or thin 1.6 high-index lenses for stronger prescriptions, at no extra cost.
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Full UV400 PolarisationFor all sunglasses, to eliminate glare and protect your eyes.
The Quality You Can See and Feel.
| Our Way: The New Vantage Standard | The Old Way: Big Brand Markups & Cheap Alternatives |
|---|---|
| Premium Italian Acetate: Durable, substantial, with rich colours that last a lifetime. | Mass-Produced Plastic: Flimsy, brittle, and feels cheap to the touch. |
| Crafted and Hand-Polished: A difference in fit and finish you'll notice immediately. | Moulded & Mass-Assembled: Lacks character and durability. |
| Lenses Included: All the advanced features you need, standard. | Expensive Add-Ons: Price quickly doubles for polarisation or blue light filters. |
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How Is This Possible?
It's simple. We design our glasses in-house, partner directly with the world's best craftspeople, and sell them straight to you. There are no middlemen, no retail licensing fees, and no outrageous brand markups.
Your Eyes, Your Health: A Wellness Guide to Clearer Vision
Your eyes are more than just windows to the world they reflect your overall wellbeing. Understanding what they’re telling you helps you take empowered steps toward lasting wellness.
When Your Eyes Are Trying to Tell You Something
If you experience any of the following persistent blurriness, flashes of light, redness, eye pain, or sudden vision loss consider it a signal to book an eye test with a qualified optometrist. Early attention protects long-term vision.
Common Vision Changes
Long-sightedness (Hyperopia)
Distant objects appear clearer than close-up ones. Easily corrected with lenses or glasses.
Short-sightedness (Myopia)
Near objects are clear, but distant ones are blurry. One of the most common vision conditions worldwide.
Presbyopia
A natural change around your 40s — when reading small print or using your phone becomes harder.
Astigmatism
When the eye’s surface is slightly uneven, causing blurred vision at all distances. Common and easily corrected.
More Eye Conditions to Know
Blepharitis
Inflammation of the eyelids causing soreness or crusting. Regular lid hygiene helps. AOP patient guide.
Allergic & Infectious Conjunctivitis
Red, itchy, or watery eyes caused by allergy or infection. Learn about safe care at AOP.
Meibomian Gland Dysfunction (MGD)
Blocked glands in the eyelid cause dryness and irritation. Relief often comes from warm compresses and lid care. Pocklington Trust.
Colour Vision Deficiency
Inherited difficulty distinguishing certain colours, often red/green. Learn more (AOP).
Keratoconus
When the cornea thins and bulges, distorting vision. Early diagnosis helps protect sight. More info.
Uveitis
Inflammation of the middle layer of the eye, causing pain, redness, and blurred vision. Needs prompt medical attention. NHS overview.
Diabetic Retinopathy
High blood sugar can damage blood vessels in the retina, leading to sight loss if untreated. Regular NHS eye screening is vital for people with diabetes. Read more.
Retinal Detachment
When the retina pulls away from the back of the eye. Symptoms: flashes, floaters, a shadow over vision — an emergency. NHS guidance.
Macular Degeneration (AMD)
Affects detailed central vision, often linked to ageing. Lifestyle changes, diet, and early detection help manage it. NHS info.
Cataracts
A gradual clouding of the eye’s lens — a normal part of ageing. Easily treatable with modern surgery. Learn more.
Glaucoma
Known as the “silent thief of sight” — increased eye pressure can damage the optic nerve without early symptoms. Regular eye tests detect it early. NHS information.
Your Path to Lifelong Vision Wellness
Eye health connects deeply with overall wellbeing. Regular check-ups, UV protection, and balanced lifestyle choices all contribute to clear, comfortable vision. At New Vantage Co., we believe in eyewear that supports both style and eye protection — because wellness starts with clarity.