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Luxury Glasses, Radically Fair Price.
For too long, buying glasses has meant a frustrating choice: pay £200+ for designer quality or settle for cheap, flimsy plastic that won't last. We knew there had to be a better way.
One Fair Price. Everything Included. £129.
No upsells, no premium add-ons, no hidden fees. Just exceptional glasses with everything you actually need, built right into the price.
Every pair of New Vantage Co. glasses comes standard with:
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Premium Prescription LensesIncluding free anti-scratch and anti-glare coatings.
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Advanced Lens OptionsChoose blue light filtering for screen use or thin 1.6 high-index lenses for stronger prescriptions, at no extra cost.
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Full UV400 PolarisationFor all sunglasses, to eliminate glare and protect your eyes.
The Quality You Can See and Feel.
| Our Way: The New Vantage Standard | The Old Way: Big Brand Markups & Cheap Alternatives |
|---|---|
| Premium Italian Acetate: Durable, substantial, with rich colours that last a lifetime. | Mass-Produced Plastic: Flimsy, brittle, and feels cheap to the touch. |
| Crafted and Hand-Polished: A difference in fit and finish you'll notice immediately. | Moulded & Mass-Assembled: Lacks character and durability. |
| Lenses Included: All the advanced features you need, standard. | Expensive Add-Ons: Price quickly doubles for polarisation or blue light filters. |
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How Is This Possible?
It's simple. We design our glasses in-house, partner directly with the world's best craftspeople, and sell them straight to you. There are no middlemen, no retail licensing fees, and no outrageous brand markups.
The Art of the Craft: Inside Our Manufacturing Journey
At New Vantage Co., true luxury lies in transparency and uncompromising quality. Say goodbye to inflated designer prices and disposable fast fashion. Our mission: offer a fresh vantage point on premium sunglasses and optical frames, combining craftsmanship, materials, and style.
Our Quest for the Perfect Partner
We partnered with a world-class eyewear workshop in China, renowned for precision and a heritage of craftsmanship. This isn’t about cutting costs—it’s about artisans whose skill guarantees every frame meets our exacting standards.
Uncompromising Materials, Expertly Handled
The soul of our sunglasses and optical frames lies in the materials we select. We settle for nothing less than the best.
Italian Acetate: Directly sourced from Mazzucchelli, Italy’s benchmark for depth of color, luxurious feel, and durability.
"Our partners are masters at shaping premium materials. Precise machinery assists with initial cuts, but final shaping, polishing, and fitting are done by skilled hands. This human touch ensures a perfect finish and comfortable fit."
Our Hands-On Promise: The New Vantage Standard
We are not a faceless brand. Our founder is involved at every stage before production. Our promise includes:
- Design Validation: Every prototype is reviewed for style, fit, and feel.
- Material Authentication: Every batch of acetate and stainless steel is inspected to ensure quality.
- Lens Integrity: High-performance polarised lenses with 100% UV protection come standard.
- Process Perfection: Strict quality control ensures consistency across every frame.
From Workshop to You: The £129 Advantage
As a direct-to-consumer brand, we cut out intermediaries and high-cost retailers. This allows investment in what matters: superior materials, meticulous craftsmanship, and transparent pricing.
Our £129 price reflects our streamlined process and commitment to accessible luxury eyewear.
Experience the Difference
See the quality for yourself. Explore our collection of sunglasses and optical frames built on craftsmanship and transparency.
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