Our Factory
The Art of the Craft: Inside Our Manufacturing Journey
At New Vantage Co., we believe true luxury lies in transparency and uncompromising quality. Forget the choice between inflated designer prices and disposable fast-fashion. We built our brand to offer you a new vantage point.
Our Quest for the Perfect Partner
Our journey took us to a world-class eyewear workshop in China, renowned for its precision and a rich heritage of craftsmanship. This isn't about cutting costs; it's about partnering with true artisans who possess generations of skill. By seeking out the best hands for the job, regardless of location, we can ensure every frame is a masterpiece of quality and value.
Uncompromising Materials, Expertly Handled
The soul of our sunglasses lies in the materials we choose. We settle for nothing less than the best.
— Italian Acetate: We import our acetate directly from Mazzucchelli in Italy. It's the global benchmark for its stunning depth of colour, luxurious feel, and exceptional durability.
"Our partners are masters at shaping these premium materials. While precise machinery assists with initial cuts, the final shaping, polishing, and fitting are meticulously performed by skilled hands. This human touch is what guarantees a perfect finish and a truly comfortable fit."
Our Hands-On Promise: The New Vantage Co. Standard
We are not a faceless brand placing bulk orders. Our founder is deeply involved in every stage before full-scale production. This is our promise of oversight:
Design Validation: We review every prototype to ensure the style, fit, and feel perfectly capture our modern vision of classic eyewear.
Material Authentication: We meticulously inspect every batch of acetate and stainless steel to confirm it meets our rigorous standards for quality and integrity.
Lens Integrity: Every pair comes standard with high-performance polarised lenses. We test them ourselves to guarantee 100% UV protection and superior glare reduction. No upcharges, just perfect clarity.
Process Perfection: We collaborate directly with the workshop managers to establish strict quality control checkpoints, ensuring consistency from the first frame to the last.
From Our Workshop to You: The £129 Advantage
As a direct-to-consumer brand, we eliminate intermediaries, distributors, wholesalers, and high-cost retailers. This allows us to invest in what truly matters: superior materials and meticulous craftsmanship.
Our transparent price of £129 isn't a marketing gimmick; it's a reflection of our streamlined process. It's how we deliver an authentic experience without the traditional markups.
Experience the Difference
Ready to see the quality for yourself? Explore the collection built on craftsmanship and transparency.
SHOP ALL SUNGLASSES
