About us

After over seven years working as an eye care professional, I saw a clear problem in the eyewear industry: great sunglasses, especially those with polarised lenses, came at a high price, often padded with hidden fees or brand markups. Most people were left to choose between overpriced designer frames and cheaper options that didn’t hold up.

New Vantage Co. was born from a simple belief: you shouldn’t have to compromise to get high-quality, polarised sunglasses.

What started as a professional frustration turned into a personal mission to create eyewear that brings together the things that matter:

• Premium polarised lenses are always included, with no extra fees, no fine print.
• Thoughtfully made frames crafted from Mazzucchelli acetate and titanium for durability, comfort, and style.
• Fair, transparent pricing – just £129 for the complete package.

We’ve removed the intermediaries, skipped the inflated margins, and focused on what counts: timeless design, functional details, and honest value.

New Vantage Co. is more than a product; it’s a shift in perspective. It’s about seeing clearly, both through your lenses and in how you shop. Quality should feel good, look good, and make sense.

Thank you for being here. We’re proud to offer a more innovative and intentional way to wear sunglasses, and we’re just getting started.