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Luxury Glasses, Radically Fair Price.
For too long, buying glasses has meant a frustrating choice: pay £200+ for designer quality or settle for cheap, flimsy plastic that won't last. We knew there had to be a better way.
One Fair Price. Everything Included. £129.
No upsells, no premium add-ons, no hidden fees. Just exceptional glasses with everything you actually need, built right into the price.
Every pair of New Vantage Co. glasses comes standard with:
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Premium Prescription LensesIncluding free anti-scratch and anti-glare coatings.
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Advanced Lens OptionsChoose blue light filtering for screen use or thin 1.6 high-index lenses for stronger prescriptions, at no extra cost.
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Full UV400 PolarisationFor all sunglasses, to eliminate glare and protect your eyes.
The Quality You Can See and Feel.
| Our Way: The New Vantage Standard | The Old Way: Big Brand Markups & Cheap Alternatives |
|---|---|
| Premium Italian Acetate: Durable, substantial, with rich colours that last a lifetime. | Mass-Produced Plastic: Flimsy, brittle, and feels cheap to the touch. |
| Crafted and Hand-Polished: A difference in fit and finish you'll notice immediately. | Moulded & Mass-Assembled: Lacks character and durability. |
| Lenses Included: All the advanced features you need, standard. | Expensive Add-Ons: Price quickly doubles for polarisation or blue light filters. |
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How Is This Possible?
It's simple. We design our glasses in-house, partner directly with the world's best craftspeople, and sell them straight to you. There are no middlemen, no retail licensing fees, and no outrageous brand markups.
Reframing your perspective
Look sharp, see sharp, feel clearer: polarised lenses, prescription up to 1.6, anti‑glare, and blue‑light protection all included at £129.
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Our Story
After years in eye care, we saw people overpay for designer brands or settle for glasses that didn't last. Optional polarised lenses were common — we wanted simplicity and clarity at a fair price.
New Vantage Co. was born to fix that. We offer high-quality frames and prescription lenses at a single, honest price: £129 for frames, lenses, and coatings included.
Polarised Lenses Included
Every pair comes with glare reduction and crystal-clear vision at no extra cost.
Prescription Ready
Prescription lenses up to 1.6 index with blue-light and anti-glare coatings included.
Durable Frames
Crafted from Italian acetate and stainless steel, combining comfort, style, and longevity.
Our mission is simple: give you glasses that feel right, protect your eyes, and don’t cost more than they should. Designed to look sharp, perform well, and last.