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Luxury Glasses, Radically Fair Price.
For too long, buying glasses has meant a frustrating choice: pay £200+ for designer quality or settle for cheap, flimsy plastic that won't last. We knew there had to be a better way.
One Fair Price. Everything Included. £129.
No upsells, no premium add-ons, no hidden fees. Just exceptional glasses with everything you actually need, built right into the price.
Every pair of New Vantage Co. glasses comes standard with:
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Premium Prescription LensesIncluding free anti-scratch and anti-glare coatings.
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Advanced Lens OptionsChoose blue light filtering for screen use or thin 1.6 high-index lenses for stronger prescriptions, at no extra cost.
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Full UV400 PolarisationFor all sunglasses, to eliminate glare and protect your eyes.
The Quality You Can See and Feel.
| Our Way: The New Vantage Standard | The Old Way: Big Brand Markups & Cheap Alternatives |
|---|---|
| Premium Italian Acetate: Durable, substantial, with rich colours that last a lifetime. | Mass-Produced Plastic: Flimsy, brittle, and feels cheap to the touch. |
| Crafted and Hand-Polished: A difference in fit and finish you'll notice immediately. | Moulded & Mass-Assembled: Lacks character and durability. |
| Lenses Included: All the advanced features you need, standard. | Expensive Add-Ons: Price quickly doubles for polarisation or blue light filters. |
Shop Our Collections
How Is This Possible?
It's simple. We design our glasses in-house, partner directly with the world's best craftspeople, and sell them straight to you. There are no middlemen, no retail licensing fees, and no outrageous brand markups.
Choosing the Right Frames
Finding the perfect pair of glasses combines style, comfort, and functionality. Use this guide to match frames to your face shape, lifestyle, and prescription needs.
Identify Your Face Shape
Common face shapes include oval, round, square, heart, and diamond. Understanding your shape helps you select frames that complement your features.
Frame Styles
Explore a variety of styles: classic, round, square, cat-eye, and aviator. Each style enhances different facial features and personal style preferences.
Frame Materials
Choose from premium acetate, lightweight metals, or sustainable materials. Material affects comfort, durability, and aesthetics.
Size & Fit
Frames should fit comfortably without pinching. Key measurements include lens width, bridge width, and temple length. Accurate fit ensures comfort all day.
Prescription Considerations
High prescriptions may require smaller frames or high-index lenses. Ensure your chosen frame accommodates your lens requirements.
Colour & Personal Style
Frame colours should complement your skin tone, hair, and personal style. Neutral tones offer versatility, while bold colours make a statement.
Lifestyle & Use
Consider your daily activities. Active lifestyles may benefit from durable, flexible frames, while fashion-forward designs suit professional or casual wear.
Ordering Frames with Confidence
Once you know your face shape, preferred style, and size, selecting frames online becomes straightforward. Our guides ensure your glasses fit perfectly, look great, and feel comfortable.
Ready to find your perfect frame? Browse our full collection now.