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Luxury Glasses, Radically Fair Price.
For too long, buying glasses has meant a frustrating choice: pay £200+ for designer quality or settle for cheap, flimsy plastic that won't last. We knew there had to be a better way.
One Fair Price. Everything Included. £129.
No upsells, no premium add-ons, no hidden fees. Just exceptional glasses with everything you actually need, built right into the price.
Every pair of New Vantage Co. glasses comes standard with:
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Premium Prescription LensesIncluding free anti-scratch and anti-glare coatings.
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Advanced Lens OptionsChoose blue light filtering for screen use or thin 1.6 high-index lenses for stronger prescriptions, at no extra cost.
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Full UV400 PolarisationFor all sunglasses, to eliminate glare and protect your eyes.
The Quality You Can See and Feel.
| Our Way: The New Vantage Standard | The Old Way: Big Brand Markups & Cheap Alternatives |
|---|---|
| Premium Italian Acetate: Durable, substantial, with rich colours that last a lifetime. | Mass-Produced Plastic: Flimsy, brittle, and feels cheap to the touch. |
| Crafted and Hand-Polished: A difference in fit and finish you'll notice immediately. | Moulded & Mass-Assembled: Lacks character and durability. |
| Lenses Included: All the advanced features you need, standard. | Expensive Add-Ons: Price quickly doubles for polarisation or blue light filters. |
Shop Our Collections
How Is This Possible?
It's simple. We design our glasses in-house, partner directly with the world's best craftspeople, and sell them straight to you. There are no middlemen, no retail licensing fees, and no outrageous brand markups.
Measuring Your Pupillary Distance (PD)
Accurate Pupillary Distance (PD) ensures your lenses are centred correctly for clear, comfortable vision. Follow these steps to measure PD at home or with assistance.
What is PD?
Pupillary Distance is the distance in millimetres between the centres of your pupils. It is a key measurement for prescription glasses and sunglasses.
Step 1: Prepare Your Tools
Use a millimetre ruler, a mirror, and good lighting. Having a friend help can increase accuracy.
Step 2: Measuring
Stand approximately 30cm from the mirror. Align the ruler with the centre of your left pupil, close your left eye, then note the position of your right pupil.
Step 3: Repeat for Accuracy
Measure a few times to ensure consistency. Average the results if needed to get your true PD.
Step 4: Record Your PD
Write down your PD in millimetres. For many adults, PD ranges from 54mm to 74mm, and for children, 43mm to 58mm.
Pro Tip
Use your optician’s PD measurement when available, especially for complex prescriptions or progressive lenses.
Ordering Glasses with Confidence
Once you have your PD, you can order glasses online knowing your lenses will be accurately aligned for optimal vision and comfort.
Get your PD right and enjoy perfect vision. Browse our glasses collection now.