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Luxury Glasses, Radically Fair Price.
For too long, buying glasses has meant a frustrating choice: pay £200+ for designer quality or settle for cheap, flimsy plastic that won't last. We knew there had to be a better way.
One Fair Price. Everything Included. £129.
No upsells, no premium add-ons, no hidden fees. Just exceptional glasses with everything you actually need, built right into the price.
Every pair of New Vantage Co. glasses comes standard with:
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Premium Prescription LensesIncluding free anti-scratch and anti-glare coatings.
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Advanced Lens OptionsChoose blue light filtering for screen use or thin 1.6 high-index lenses for stronger prescriptions, at no extra cost.
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Full UV400 PolarisationFor all sunglasses, to eliminate glare and protect your eyes.
The Quality You Can See and Feel.
| Our Way: The New Vantage Standard | The Old Way: Big Brand Markups & Cheap Alternatives |
|---|---|
| Premium Italian Acetate: Durable, substantial, with rich colours that last a lifetime. | Mass-Produced Plastic: Flimsy, brittle, and feels cheap to the touch. |
| Crafted and Hand-Polished: A difference in fit and finish you'll notice immediately. | Moulded & Mass-Assembled: Lacks character and durability. |
| Lenses Included: All the advanced features you need, standard. | Expensive Add-Ons: Price quickly doubles for polarisation or blue light filters. |
Shop Our Collections
How Is This Possible?
It's simple. We design our glasses in-house, partner directly with the world's best craftspeople, and sell them straight to you. There are no middlemen, no retail licensing fees, and no outrageous brand markups.
Specialist Eyewear
New Vantage Co. offers prescription eyewear for every lifestyle, including sports, swimming, skiing, cycling, and workplace safety. Protect your eyes while staying fully active.
Swimming Goggles
Enjoy clear underwater vision with prescription swimming goggles. Fully adjustable and water-tight for comfort and performance.
Sports Glasses
Designed for cycling, running, and outdoor sports. Lightweight, impact-resistant lenses keep your vision sharp and safe.
Ski & Snow Goggles
Stay protected on the slopes with prescription ski goggles featuring anti-fog coatings and UV protection.
Safety & Work Eyewear
Prescription safety glasses for industrial and construction environments. Certified for impact resistance while keeping your vision precise.
Custom Fit Options
Frames and lenses can be customised to your prescription and comfort, ensuring optimal fit for active use.
Durable & Comfortable
All specialist eyewear is built to withstand rigorous activities while remaining lightweight and comfortable for extended wear.
Why Choose Specialist Eyewear from New Vantage Co.?
We combine precision optics, advanced materials, and stylish designs to ensure your vision is never compromised, no matter the activity.
Explore our specialist eyewear collection and find your perfect fit today.