index

Luxury Glasses, Radically Fair Price.

For too long, buying glasses has meant a frustrating choice: pay £200+ for designer quality or settle for cheap, flimsy plastic that won't last. We knew there had to be a better way.

One Fair Price. Everything Included. £129.

No upsells, no premium add-ons, no hidden fees. Just exceptional glasses with everything you actually need, built right into the price.

Every pair of New Vantage Co. glasses comes standard with:

  • Premium Prescription Lenses
    Including free anti-scratch and anti-glare coatings.
  • Advanced Lens Options
    Choose blue light filtering for screen use or thin 1.6 high-index lenses for stronger prescriptions, at no extra cost.
  • Full UV400 Polarisation
    For all sunglasses, to eliminate glare and protect your eyes.

The Quality You Can See and Feel.

Our Way: The New Vantage Standard The Old Way: Big Brand Markups & Cheap Alternatives
Premium Italian Acetate: Durable, substantial, with rich colours that last a lifetime. Mass-Produced Plastic: Flimsy, brittle, and feels cheap to the touch.
Crafted and Hand-Polished: A difference in fit and finish you'll notice immediately. Moulded & Mass-Assembled: Lacks character and durability.
Lenses Included: All the advanced features you need, standard. Expensive Add-Ons: Price quickly doubles for polarisation or blue light filters.

Shop Our Collections

Optical Collection

Optical Collection

Prescription glasses for everyday wear

Shop Now
Sunglasses

Sunglasses

Premium polarised sunglasses

Shop Now

How Is This Possible?

It's simple. We design our glasses in-house, partner directly with the world's best craftspeople, and sell them straight to you. There are no middlemen, no retail licensing fees, and no outrageous brand markups.

Shop Now

Pupillary Distance (PD) Measurement Guide

What is Pupillary Distance?

Pupillary Distance (PD) is the measurement, in millimetres, between the centres of your pupils. A correct PD ensures your prescription lenses are positioned precisely in front of your eyes, giving you clear, comfortable vision.

Why is PD Important?

  • Lens Accuracy: Ensures lenses are centred for sharp, distortion-free vision.
  • Comfort: Helps reduce eye strain, headaches, and fatigue.
  • Personal Fit: Essential for both prescription sunglasses and optical glasses.

How to Measure Your PD at Home

  1. Stand around 30cm (12 inches) from a mirror in good lighting.
  2. Hold a millimetre ruler against your forehead, just above your eyes.
  3. Close your right eye and align the “0” mark of the ruler with the centre of your left pupil.
  4. Without moving the ruler, close your left eye and open your right eye.
  5. Note the measurement directly over the centre of your right pupil.
💡 Tip: Repeat the measurement a few times for accuracy, or ask a friend to assist.

Illustration – Measuring PD

Illustration showing how to measure pupillary distance with a ruler in front of a mirror
Measuring Pupillary Distance (PD) with a ruler and mirror for accurate lens fitting.

Average PD Values

  • Adults: 54mm – 74mm
  • Children: 43mm – 58mm

For best results, use the PD measurement provided on your optician’s prescription whenever possible.

Providing your correct Pupillary Distance (PD) ensures your lenses are crafted to perfectly match your eyes. Use this guide for an at-home measurement or rely on your optician’s measurement for the highest precision.

 

Select Lens and Purchase