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Luxury Glasses, Radically Fair Price.
For too long, buying glasses has meant a frustrating choice: pay £200+ for designer quality or settle for cheap, flimsy plastic that won't last. We knew there had to be a better way.
One Fair Price. Everything Included. £129.
No upsells, no premium add-ons, no hidden fees. Just exceptional glasses with everything you actually need, built right into the price.
Every pair of New Vantage Co. glasses comes standard with:
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Premium Prescription LensesIncluding free anti-scratch and anti-glare coatings.
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Advanced Lens OptionsChoose blue light filtering for screen use or thin 1.6 high-index lenses for stronger prescriptions, at no extra cost.
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Full UV400 PolarisationFor all sunglasses, to eliminate glare and protect your eyes.
The Quality You Can See and Feel.
| Our Way: The New Vantage Standard | The Old Way: Big Brand Markups & Cheap Alternatives |
|---|---|
| Premium Italian Acetate: Durable, substantial, with rich colours that last a lifetime. | Mass-Produced Plastic: Flimsy, brittle, and feels cheap to the touch. |
| Crafted and Hand-Polished: A difference in fit and finish you'll notice immediately. | Moulded & Mass-Assembled: Lacks character and durability. |
| Lenses Included: All the advanced features you need, standard. | Expensive Add-Ons: Price quickly doubles for polarisation or blue light filters. |
Shop Our Collections
How Is This Possible?
It's simple. We design our glasses in-house, partner directly with the world's best craftspeople, and sell them straight to you. There are no middlemen, no retail licensing fees, and no outrageous brand markups.
Care Guide – Italian Acetate Frames, Polarised Lenses & Prescription Lenses
Caring for Italian Acetate Frames
New Vantage Co. frames are handcrafted from premium Italian acetate, chosen for its strength, depth of colour, and timeless finish. To preserve their quality:
- Daily Cleaning: Wipe with a clean microfibre cloth. For deeper cleaning, use lukewarm water with mild soap, rinse gently, and pat dry.
- Avoid Harsh Chemicals: Do not use alcohol, acetone, or household cleaners, as these can damage acetate and reduce polish.
- Heat Sensitivity: Avoid leaving frames in hot cars, near radiators, or in direct sunlight.
- Storage: Always store in the New Vantage Co. protective case. Never place lenses face-down on hard surfaces.
Caring for Polarised Lenses
Our polarised UV400 lenses reduce glare and provide complete UV protection. To maintain their performance:
- Cleaning: Use a lens-safe microfibre cloth or the provided cleaning cloth. Rinse with cool water for stubborn smudges.
- Avoid Scratches: Never use tissues, paper towels, or clothing. Always store lenses in their case.
- Environmental Care: Rinse lenses after exposure to saltwater, chlorine, or sunscreen to prevent residue build-up.
Caring for Prescription Lenses
Our prescription lenses are crafted with precision optics and premium coatings. To maintain clarity:
- Daily Cleaning: Use specialist lens spray and a soft microfibre cloth.
- Dust and Particles: Rinse with cool water before wiping if exposed to dust, dirt, or sweat.
- Avoid Heat and Chemicals: Anti-reflective coatings are sensitive to heat and harsh cleaners. Avoid alcohol, acetone, and abrasives.
- Storage: Keep in the protective case when not worn, especially during travel.
Longevity Tips
- Regular Fit Check: Acetate temples may loosen or tighten over time. Visit an optician for adjustments.
- Professional Service: For polishing, adjustments, or replacements, consult an authorised optical professional.
- Handle with Care: Gentle treatment ensures longevity and maintains style.
Following these guidelines ensures your Italian acetate frames retain their structure and polish, while your polarised and prescription lenses remain clear and effective. Proper care maximises both performance and longevity.