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Luxury Glasses, Radically Fair Price.
For too long, buying glasses has meant a frustrating choice: pay £200+ for designer quality or settle for cheap, flimsy plastic that won't last. We knew there had to be a better way.
One Fair Price. Everything Included. £129.
No upsells, no premium add-ons, no hidden fees. Just exceptional glasses with everything you actually need, built right into the price.
Every pair of New Vantage Co. glasses comes standard with:
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Premium Prescription LensesIncluding free anti-scratch and anti-glare coatings.
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Advanced Lens OptionsChoose blue light filtering for screen use or thin 1.6 high-index lenses for stronger prescriptions, at no extra cost.
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Full UV400 PolarisationFor all sunglasses, to eliminate glare and protect your eyes.
The Quality You Can See and Feel.
| Our Way: The New Vantage Standard | The Old Way: Big Brand Markups & Cheap Alternatives |
|---|---|
| Premium Italian Acetate: Durable, substantial, with rich colours that last a lifetime. | Mass-Produced Plastic: Flimsy, brittle, and feels cheap to the touch. |
| Crafted and Hand-Polished: A difference in fit and finish you'll notice immediately. | Moulded & Mass-Assembled: Lacks character and durability. |
| Lenses Included: All the advanced features you need, standard. | Expensive Add-Ons: Price quickly doubles for polarisation or blue light filters. |
Shop Our Collections
How Is This Possible?
It's simple. We design our glasses in-house, partner directly with the world's best craftspeople, and sell them straight to you. There are no middlemen, no retail licensing fees, and no outrageous brand markups.
Lens Types & Options
Choosing the right lenses ensures optimal vision, comfort, and protection. Explore the different lens types and enhancements to find the perfect match for your needs.
Single Vision Lenses
Designed to correct one field of vision, either distance or reading. Ideal for everyday prescription glasses or reading glasses.
Progressive Lenses
Multi-focal lenses with a smooth transition from distance to near vision. Perfect for presbyopia and avoiding the line of traditional bifocals.
Prescription Sunglasses
Combine vision correction with sun protection. Options include polarized, mirrored, and tinted lenses with full UV protection.
Blue Light Filtering Lenses
Reduce eye strain from screens by filtering harmful blue light. Ideal for office work, gaming, and prolonged device use.
Photochromic / Transition Lenses
Lenses that darken in sunlight and clear indoors. Convenient for those who move frequently between indoor and outdoor environments.
Anti-Reflective Coating
Reduces glare from screens, headlights, and bright lights. Improves visual clarity and reduces eye fatigue.
Scratch-Resistant Coating
Protects your lenses from minor scratches and everyday wear, extending the life of your glasses.
High-Index Lenses
Thinner and lighter lenses for stronger prescriptions. Offers a sleek, comfortable fit without compromising vision quality.
Choosing the Right Lens
Selecting the correct lens type depends on your prescription, lifestyle, and vision needs. Our guides and filters help you find the perfect option easily.
Discover lenses that suit your vision and lifestyle. Explore our full glasses collection.