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Luxury Glasses, Radically Fair Price.
For too long, buying glasses has meant a frustrating choice: pay £200+ for designer quality or settle for cheap, flimsy plastic that won't last. We knew there had to be a better way.
One Fair Price. Everything Included. £129.
No upsells, no premium add-ons, no hidden fees. Just exceptional glasses with everything you actually need, built right into the price.
Every pair of New Vantage Co. glasses comes standard with:
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Premium Prescription LensesIncluding free anti-scratch and anti-glare coatings.
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Advanced Lens OptionsChoose blue light filtering for screen use or thin 1.6 high-index lenses for stronger prescriptions, at no extra cost.
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Full UV400 PolarisationFor all sunglasses, to eliminate glare and protect your eyes.
The Quality You Can See and Feel.
| Our Way: The New Vantage Standard | The Old Way: Big Brand Markups & Cheap Alternatives |
|---|---|
| Premium Italian Acetate: Durable, substantial, with rich colours that last a lifetime. | Mass-Produced Plastic: Flimsy, brittle, and feels cheap to the touch. |
| Crafted and Hand-Polished: A difference in fit and finish you'll notice immediately. | Moulded & Mass-Assembled: Lacks character and durability. |
| Lenses Included: All the advanced features you need, standard. | Expensive Add-Ons: Price quickly doubles for polarisation or blue light filters. |
Shop Our Collections
How Is This Possible?
It's simple. We design our glasses in-house, partner directly with the world's best craftspeople, and sell them straight to you. There are no middlemen, no retail licensing fees, and no outrageous brand markups.
Care & Protection Plans
Keep your glasses and sunglasses in perfect condition with our flexible Care & Protection Plans. Designed to offer peace of mind and long-lasting performance.
Instant Protection
Your coverage begins immediately upon subscribing, so your glasses are protected from day one.
Accidental Damage
Full coverage for accidental scratches on lenses and frame repairs caused by mishaps.
Loss Protection
One claim for lost glasses is allowed within the first three months of your subscription.
Hassle-Free Repairs & Replacements
We repair damaged frames or provide a like-for-like replacement if repairs are not possible.
12-Month No Claim Bonus
Enjoy a brand new pair of glasses if no claims are made in 12 consecutive months.
Free Annual Tune-Up
Once a year, get professional cleaning and adjustment to keep your glasses in top condition.
Exclusive Member Discounts
Receive 15% off all accessories and future glasses purchases, plus priority support for claims.
Important Limitations
The plan does not cover normal wear and tear or intentional damage. Loss protection is limited to one claim within the first three months.
Why Choose a Protection Plan?
Our Care & Protection Plans ensure your sunglasses and optical frames remain in perfect condition, giving you confidence, convenience, and value.
Keep your glasses protected. Subscribe Today.