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Luxury Glasses, Radically Fair Price.

For too long, buying glasses has meant a frustrating choice: pay £200+ for designer quality or settle for cheap, flimsy plastic that won't last. We knew there had to be a better way.

One Fair Price. Everything Included. £129.

No upsells, no premium add-ons, no hidden fees. Just exceptional glasses with everything you actually need, built right into the price.

Every pair of New Vantage Co. glasses comes standard with:

  • Premium Prescription Lenses
    Including free anti-scratch and anti-glare coatings.
  • Advanced Lens Options
    Choose blue light filtering for screen use or thin 1.6 high-index lenses for stronger prescriptions, at no extra cost.
  • Full UV400 Polarisation
    For all sunglasses, to eliminate glare and protect your eyes.

The Quality You Can See and Feel.

Our Way: The New Vantage Standard The Old Way: Big Brand Markups & Cheap Alternatives
Premium Italian Acetate: Durable, substantial, with rich colours that last a lifetime. Mass-Produced Plastic: Flimsy, brittle, and feels cheap to the touch.
Crafted and Hand-Polished: A difference in fit and finish you'll notice immediately. Moulded & Mass-Assembled: Lacks character and durability.
Lenses Included: All the advanced features you need, standard. Expensive Add-Ons: Price quickly doubles for polarisation or blue light filters.

Shop Our Collections

Optical Collection

Optical Collection

Prescription glasses for everyday wear

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Sunglasses

Sunglasses

Premium polarised sunglasses

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How Is This Possible?

It's simple. We design our glasses in-house, partner directly with the world's best craftspeople, and sell them straight to you. There are no middlemen, no retail licensing fees, and no outrageous brand markups.

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Why Buy Glasses Online in the UK?

Finding your perfect pair of prescription glasses or sunglasses has never been easier. At New Vantage Co., we combine style, quality, and convenience so you can shop from home while enjoying expert guidance. Here's why buying online is the smart choice.

Cost-Effective Pricing

Online shopping reduces overheads, allowing us to offer competitive prices without compromising on quality. Enjoy affordable frames from £6 and access to exclusive online deals.

Convenient Shopping

Browse our full collection of glasses and sunglasses anytime, anywhere. No need to schedule appointments or travel – your perfect pair is just a few clicks away.

Extensive Frame Selection

Choose from a wide range of styles, colours, and materials, including Italian acetate frames. Our collection ensures you find frames that match your personality and lifestyle.

Virtual Try-On

Use our virtual try-on tool to see how frames fit your face before you buy. This feature makes selecting the right style simple and fun.

Professional Guidance

We explain prescriptions, pupillary distance (PD), and lens types clearly. Even if it’s your first time buying online, our guides ensure you make informed decisions.

Fast Repairs & Support

Should anything go wrong, our customer care team is ready to help. From accidental damage to adjustments, we make sure your eyewear stays in perfect condition.

Shopping with Confidence

All purchases come with our quality promise. We provide clear instructions for measuring your prescription, offer hassle-free returns, and give expert tips for caring for your frames and lenses.

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