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Luxury Glasses, Radically Fair Price.
For too long, buying glasses has meant a frustrating choice: pay £200+ for designer quality or settle for cheap, flimsy plastic that won't last. We knew there had to be a better way.
One Fair Price. Everything Included. £129.
No upsells, no premium add-ons, no hidden fees. Just exceptional glasses with everything you actually need, built right into the price.
Every pair of New Vantage Co. glasses comes standard with:
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Premium Prescription LensesIncluding free anti-scratch and anti-glare coatings.
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Advanced Lens OptionsChoose blue light filtering for screen use or thin 1.6 high-index lenses for stronger prescriptions, at no extra cost.
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Full UV400 PolarisationFor all sunglasses, to eliminate glare and protect your eyes.
The Quality You Can See and Feel.
| Our Way: The New Vantage Standard | The Old Way: Big Brand Markups & Cheap Alternatives |
|---|---|
| Premium Italian Acetate: Durable, substantial, with rich colours that last a lifetime. | Mass-Produced Plastic: Flimsy, brittle, and feels cheap to the touch. |
| Crafted and Hand-Polished: A difference in fit and finish you'll notice immediately. | Moulded & Mass-Assembled: Lacks character and durability. |
| Lenses Included: All the advanced features you need, standard. | Expensive Add-Ons: Price quickly doubles for polarisation or blue light filters. |
Shop Our Collections
How Is This Possible?
It's simple. We design our glasses in-house, partner directly with the world's best craftspeople, and sell them straight to you. There are no middlemen, no retail licensing fees, and no outrageous brand markups.
Lens & Optical Guide (UK)
At New Vantage Co., we believe in more than just great design — we believe in clarity. This guide explains how lenses protect and enhance your vision, helping you make informed choices about your eyewear.
Understanding Lens Types
Standard Lenses
Designed for everyday clarity and comfort. These lenses correct common refractive errors such as short-sightedness (myopia) or long-sightedness (hyperopia). A professional eye test helps identify your exact prescription. Learn more from the NHS guide to free eye tests and how often to test your eyes.
Polarised Lenses
Polarised lenses reduce glare from reflective surfaces like roads, water, or glass — improving contrast and comfort, especially outdoors. All New Vantage Co. sunglasses are fitted with high-quality polarised lenses to support clearer, safer vision.
Photochromic (Transition) Lenses
These lenses darken in sunlight and return to clear indoors. Ideal for people moving between indoor and outdoor environments.
Prescription Sunglasses
Combine vision correction with UV protection. Prescription sun lenses enhance both comfort and clarity outdoors. View our full sunglasses range.
Protective Coatings & Filters
UV Protection
Long-term UV exposure can contribute to cataracts and other eye conditions. All New Vantage Co. sunglasses meet UKCA standards for full UV400 protection. Learn more about UKCA marking on GOV.UK.
Blue Light Filter
Blue light lenses reduce exposure from digital screens. While not medically required, many find them helpful for reducing glare and visual fatigue. Guidance is available from the College of Optometrists.
Anti-Reflective Coating
Reduces reflections, improving visual clarity for night driving or office work.
Lens Materials Explained
CR-39 (Standard Plastic)
Lightweight and durable, suitable for daily use.
Polycarbonate
Highly impact-resistant, ideal for sports and outdoor activity with built-in UV protection.
High-Index Lenses
Thinner and lighter for higher prescriptions without compromising aesthetics.
Lens Care Tips
- Clean with a soft microfibre cloth and lens-safe solution.
- Store in a protective case when not in use.
- Avoid tissues or clothing to wipe lenses — may scratch.
- Keep away from heat like dashboards or direct sunlight indoors.
See Clearly, Live Confidently
Quality lenses are about comfort, eye protection, and confidence. Explore our full sunglasses collection.