To reframe your perspective on eyewear, we offer stylish, polarised sunglasses that help you look sharp, see sharper, and feel clearer.

One Price. Never Compromised. Always Polarised.

After years in the eye care industry, I couldn't stand seeing people overpay for quality sunglasses anymore! That's why I created New Vantage Co., where for just £129, you get stylish polarised lenses and premium Italian acetate, all without the hassle of upsells or markups. It's time to enjoy proper sunglasses made right!